Disaster Grips France in Burger King’s ‘Whopper Blackout’ Gag
Creativity
Not many people know that Burger King pulled out of France for 15 years between 1997 and 2012. But actually, it's true. And the fast-food chain comically revisits that nightmare [...]
Ad of the Day: Air France Takes You Inside the Dreamiest Airplane Cabin Ever
Brand Marketing
Air France embarks on a lavish flight of fantasy in this trippy 45-second global commercial by BETC Paris.
Air France Brings Back the Glamorous Getaway in Set of Gorgeous Posters
Creativity
The marketing mavens behind Mad Men are tapping into the golden age of air travel with their promos for the drama's upcoming final season, and now Air France too is [...]
When Airlines All Look Alike, What’s a Marketer to Do?
Brand Marketing
If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another [...]