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Durex's clever technology-bashing video is having a reverse effect, racking up 12 million views on this week's Adweek/Tubular top 10 branded video chart.
The condom brand's three-minute video punks a group of couples into thinking Durex has found "sexy smartphone technology." Durex has uploaded two copies of the spot to its YouTube page. A Russian version has been viewed more than 4 million times.
Meanwhile, Air France's dreamy "France Is in the Air" commercial took the No.