Adaptly

Why Brands Should Include Social Video in Their Super Bowl Ad Spend

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps

One of the byproducts of consumers moving away from desktop access to the Web via their smartphones is that they augment their email (and the occasional phone call) with mobile messaging apps.

Pinterest Reveals the Marketing Partners That Will Get First Dibs on Its Ads

Pinterest today announced eight ad-tech partners that can help brands and agencies buy Promoted Pins on the site.

Study: 69% of Marketers Believe That Native Advertising Is Valuable

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising.

Quaker’s Twitter TV Targeting Campaign Gets 16% Engagement Rate

Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of a TV spot.

The Future of Advertising Hinges on Understanding Identity

 The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide relevant, meaningful messaging if we don’t fully understand who we’re speaking to? We’ve hardly begun to solve the problem.

Facebook’s New Custom Ad Tools Target an Audience From Desktop to Mobile

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising to its mobile app for the first time.

Silicon Alley’s Night Out

Wednesday night, for the second year in a row, Time Inc. threw a party to fete its list of 10 NYC Startups To Watch. Several of the company's leaders sat down with Adweek to discuss how being based in Silicon Alley colors their businesses.

Facebook’s Reach Generator Gets Competition From Adaptly

Facebook dropped jaws in February when the company announced during its first marketing conference that the average news feed post is only seen by 16 percent of the eligible users.