While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and Instagram. But a new study might change their minds.
abercrombie & fitch
When yoga-apparel megabrand Lululemon announced that founder Dennis “Chip” Wilson would be divesting himself of his remaining stake in the company, HQ gave no official reason for his cashing out. […]
From bare-chested models to the scent of cologne emanating from its stores, Abercrombie & Fitch has left a mark on modern retail. Yet after raising the brand to great heights in the 1990s, CEO Michael Jeffries is stepping down following a recent drop in sales.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
You may not have heard of Lasse Hansen, Carter Czech or James Flook, but chances are you’ve seen them naked. Or nearly so. How? You’ve seen their chiseled torsos in the stores, bags and ads of Abercrombie & Fitch.
Dog goes woof. Cat goes meow. But what do the shirtless Abercrombie & Fitch models say? They're so good looking, who cares?! Behold A&F's hunks, stripped to the waist and pleasingly pumped, preening in the woods for a parody of "The Fox," the viral novelty track by Ylvis, which, without any hyperbole, has amassed 900 mega-billion views since its early-September debut. Actually, the count is about 52 million, and the A&F parody is approaching 600,000 after just five days. The spoof is even more Fellini-esque than the absurdist original, owing to the black-and-white photography and denim-clad, half-nude studs high-steppin' with gorgeous gals clad in furry animal costumes. I guess only two things are left to say. First, A&F's elitist brand attitude still sucks. And second, Wa-pa-pa-pa-pa-pa-pow! Wa-pa-pa-pa-pa-pa-pow! Wa-pa-pa-pa-pa-pa-pow!
Apparently unable to think up a new idea vapid enough for its liking, Abercrombie & Fitch—the self-proclaimed brand for the cool kids!—revisits its "Stars on the Rise" campaign from the early 2000s, now with new faces. Jacob Artist of Glee, Alexander Ludwig of The Hunger Games and Lily Rabe of American Horror Story are among those featured. Ludwig is shirtless. It looks like he works out. "For many of our consumers today, they might not know what we did in 2005, so it seemed relevant to discuss this concept we've done in the past," Abercrombie director of marketing Michael Scheiner tells BuzzFeed. Strange, he used the word "relevant." Without irony. I think. The monochrome print campaign, shot by Bruce Weber, also features famous dogs, like the Jack Russell terrier from The Artist, for no particular reason. Now, you might say it's just too easy to criticize soulless fashion and fragrance advertising, that there's no sport to it, and that doing so shows a certain intellectual laziness on my part. Well d'uh! The original version of the campaign thrust Taylor Swift and Ashton Kutcher into the limelight. Haven't we suffered enough already?