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Ad of the Day: Coors Light Makes Masterful Use of 360° Video in Outdoor-Sports Ads

Brand Marketing

If you were on the fence about whether to become a pro surfer this summer, Coors Light is out with a new campaign that might make you wonder why you [...]


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SAV Studios’ Founder Thinks Brands Should Have Content Studios of Record

Brand Marketing

Specs Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel What Content studio

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Tillamook Says a Fun, Violent Farewell to ‘Big Food’ in Eye-Catching Ads by 72andSunny

Creativity

Food fight! Tillamook, the 107-year-old farmer-owned dairy co-operative, cuts Big Food down to size in a series of goofy yet pointed videos from 72andSunny. A continuation of last year's "Dairy [...]

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If You Love Cat Videos, You Need to Stop Smoking Now, Says Latest ‘Truth’ PSA

Creativity

The venerable anti-smoking initiative Truth has tried just about everything to get people to stop smoking: edgy teens, cowboys with electronic voiceboxes, even earnest appeals to our health and vanity. [...]

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Coors Light Talks to Men and Women About Scaling Their Own Personal Mountains

Creativity

Sometimes it's hard to get the recipe just right. Case in point: 72andSunny's first work for Coors Light (since adding the brand last September), which tries to widen the product's [...]

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Black Ops 3’s ‘Replacer’ Takes Over for Celebrities in Their Instagram Pics

Creativity

OK. Imagine you're Kyrie Irving, and you've got to indulge your obsession with Call of Duty: Black Ops 3 by playing the new DLC pack, Awakening, that dropped on Tuesday. [...]