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Sometimes it's hard to get the recipe just right.
Case in point: 72andSunny's first work for Coors Light (since adding the brand last September), which tries to widen the product's appeal with an aspirational approach that's a bit unexpected for the category.
Since this is Coors, born and bred in the Rockies, mountains naturally come into play. In the minute-long spot below, we're told these mountains come in all shapes and sizes. "What would we be … without our mountains," the voiceover begins.
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