Tillamook Says a Fun, Violent Farewell to 'Big Food' in Eye-Catching Ads by 72andSunny

Try 'real food' instead


Food fight!

Tillamook, the 107-year-old farmer-owned dairy co-operative, cuts Big Food down to size in a series of goofy yet pointed videos from 72andSunny. A continuation of last year's "Dairy Done Right" campaign, the new ads cast Tillamook products as wholesome, tasty "real food" alternatives to mass-produced fare.

In "Goodbye Big Food, Hello Real Food," the minute-long TV and online film below, directed by Believe Media's Floria Sigismondi, processed treats most of us would consider delicious appear patently—in some cases, explosively—unappetizing:

Gee whiz, that cheesy stuff looks grody, right? And I can't recall chocolate bunnies ever looking so … apocalyptic.

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