2014 World Cup

Heineken Is Cornering the Beer Market for Soccer Fans

Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal.

Yesterday’s World Cup Final Was the Most Talked-About Sports Event Ever on Facebook

The 2014 FIFA World Cup Final yesterday between Germany and Argentina was the most talked about sporting event ever on Facebook, as 88 million people had over 280 million game-related interactions (posts, likes, and comments), easily breaking the previous record set by the 2013 Super Bowl of 245 million interactions.

Univision Streaming Video Stops Being Free on Friday

It's going to be harder to watch the World Cup on Univision at your desk come Friday. And if you have Comcast, you're out of luck completely.

Neymar Teams Up With PayPal to Bring Clean Water to Brazilians

With all the attention on the World Cup, Brazilian soccer star Neymar da Silva Santos Júnior—such a powerhouse that he's known simply by his first name&mda

Dish Takes Over YouTube With Spanish-Speaking World Cup Ad

Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing a video spot it first created for Hispanic markets.

ESPN, Univision Gear Up for World Cup Digital Play

The 2014 World Cup kickoff is mere hours away, and official U.S. networks ESPN and Univision are ready to welcome fans that will be following the games on digital platforms.

Shakira Follows Up Hugely Popular 2010 World Cup Theme With ‘La La La’

Shakira, whose last World Cup theme song practically conquered the planet, is back and hoping to dominate again as the games shift closer to home.

Adweek’s Top 5 Commercials of the Week

Are you ready for some futbol? Three of this week's best ads center on the FIFA World Cup tournament in June. Nike was out of the gate first with a spot about performing under pressure, but age-old competitors Coke and Pepsi were hot on its heels with two very different spots about the same sport.

Brazil’s Unrest May Affect Social Media Marketers for a Year

When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's rarely been seen in recent We

AB InBev Launches Media Review

AB InBev is conducting a media review in most of its global markets, sources said.