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Shakira, whose last World Cup theme song practically conquered the planet, is back and hoping to dominate again as the games shift closer to home.
The Colombian singer, responsible for 2010's astoundingly popular tournament track "Waka Waka," has now teamed up with yogurt brand Activia to deliver "La La La" in celebration of this year's World Cup in Brazil. The song is also a benefit for the UN's anti-hunger group, the World Food Programme.
The video has racked up more than 50 million views in a week, possibly putting it on pace to someday match the staggering 668 million views on "Waka Waka."
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