Heineken Is Cornering the Beer Market for Soccer Fans
Performance Marketing
Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal.
ESPN, Univision Gear Up for World Cup Digital Play
Performance Marketing
The 2014 World Cup kickoff is mere hours away, and official U.S. networks ESPN and Univision are ready to welcome fans that will be following the games on digital platforms.
Shakira Follows Up Hugely Popular 2010 World Cup Theme With ‘La La La’
Creativity
Shakira, whose last World Cup theme song practically conquered the planet, is back and hoping to dominate again as the games shift closer to home.
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Are you ready for some futbol? Three of this week's best ads center on the FIFA World Cup tournament in June. Nike was out of the gate first with a [...]
Brazil’s Unrest May Affect Social Media Marketers for a Year
Performance Marketing
When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's [...]
AB InBev Launches Media Review
Brand Marketing
AB InBev is conducting a media review in most of its global markets, sources said.