James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

Why Vox Media Is Embracing New Platforms Like VR and 360 Video


Here’s What Top Industry Execs Think About the Future of Video

 

How Innovation and Integration Continue to Shape the Future of Marketing

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury convened over the course of three days in Bali to weigh more than

Editor’s Note: Video Is the Latest Battlefront in the Struggle for Consumers’ Attention

In pulling together our annual Video Issue this year, which we publish on the first day of the fifth annual Digital Content NewFronts, I had to gut check our coverage plan several times as news hit during the weeks just before deadline that altered and elevated digital video's place in the media and m

9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy

 

Ad Industry Needs to Get Used to Low Growth Being ‘the New Normal,’ Martin Sorrell Says

In a wide-ranging discussion that touched on the macro forces shaping modern advertising, the implications of Britain leaving the European Union and his own compensation, WPP chief executive Sir Martin Sorrell wrapped the end of the first day of Advertising Week Europe on a somber note.

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well as discuss how return on investment on that content will grow and evolve beyond interruptive advertising models.

Sundance’s First Digital Storytelling Conference Showcases the Best in Brand Videos

As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during one of filmmaking's highest-profile events—and Rick Parkhill, CEO of VMA Media, made it happen.

Why MasterCard’s CMO Predicts a Merger Between VR and the Internet of Things

 

Why It Should Scare Marketers That We’re Living in ‘the Stone Age of Data’