James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

A video roundup of marketing thought leadership on authenticity

How Even Basic Human Connections Can Increase Brand Affinity

How to break through consumer mistrust.

Why Employees Are the Best Link Between Brands and Customers

Peter Mühlmann, founder and CEO, Trustpilot, says brands need to participate in consumer dialogue in order to be a trusted.

How the Right Media Partnerships Can Help Brands Build Trust

Marissa Freeman, chief brand officer at Hewlett Packard Enterprise, says speaking in a shared voice engenders credibility.

How Fake News Has Changed the Way Brands Approach Conversations With Consumers

Grassroots efforts have become increasingly important.

How Goldman Sachs Builds Its Brand Beyond Wall Street

After the financial crisis, the firm tapped Snapchat to reach the general public.

Why AI Is Such an Important Tool for Brands in the Trust Economy

Anna Griffin, svp of corporate marketing at CA Technologies, discusses how machine learning quickly builds relevant content and context.

Why the Proof of Performance Is at the Center of Marketing at Mars

Global CMO Andrew Clarke also zeros in on purposed-based creative.

Screenvision Launches the Hegarty Awards to Honor the Best in Cinema Advertising

Screenvision partners with creative legend Sir John Hegarty to introduce a new creative launch pad and award franchise of cinema-based advertising.

As the NewFronts Begin, 6 Top Execs Discuss Video’s Perils and Promises

These executives discuss the issues and opportunities of the expanding video-first marketplace.