Marc Benioff kicks off Dreamforce with a flurry of customer success launches.
James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.
Welcome to Adweek’s Digital Transformation Playbook, a guide to education, connection and amplification in partnership with Accenture Interactive.
Jon Suarez-Davis, chief strategy officer at Salesforce Marketing Cloud, sees the stirrings of meaningful brand transformation that will continue if legacy insight silos collapse.
Peter Mühlmann, founder and CEO, Trustpilot, says brands need to participate in consumer dialogue in order to be a trusted.
Marissa Freeman, chief brand officer at Hewlett Packard Enterprise, says speaking in a shared voice engenders credibility.