Their lives are mobile. Brands should consider that first when delivering relevant content.
James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.
Brands must ensure their content is meaningful before it becomes a part of a consumer's mobile experience.
Clark shared her thoughts about what she considers a good teaching moment in the burgeoning world of mobile-enabled video content.
In this age of inexorable disruption the embrace of rapid change has moved well beyond table stakes to become the basis for any chance of survival.