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James Cooper

10 Trends Shaping the Future of Branded Content

Twitter's head of content planning tells us what to watch for

As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's…

Adweek and Clio Awards Form a Duet for Our Annual Music Issue

Partnership tuned to the evolving relationship between artistry and marketing

We've all experienced it, the powerful, emotional upwelling when you hear a piece of music for the first time that really hooks into your soul. For me it happened with…

Q&A: CAA Marketing’s Fred Levron Trades Paris for the Idea Factory That Is L.A.

'If I'm not scared about an idea, it might not be worth doing'

Specs Who Fred Levron New gig creative director, CAA Marketing Old gig executive director and creative director, Ogilvy & Mather, Paris. Age 36 You went from having a long title at Ogilvy to a very short…

Adweek Debuts Print Redesign With Super Bowl Issue

Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

6 Marketing Experts Tell You What You Need to Know About CES 2015

A chat with the smartest people in the room

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the…

Whirlpool was on top of the appliance/technology convergence two years ago when it launched its Sixth Sense Live collection, so it's no surprise the brand aims to be a major player in the interconnected home.

As one Consumer Electronics Show conventioneer put it this week, with the rapid development of connected technology creating massive streams of personal—and potentially hackable—data, the Internet of Things should really be called the Insecurity of Things.

In order for CES to remain meaningful for both her clients and employees, Starcom MediaVest Group CEO Laura Desmond would like to see a much greater emphasis placed on advances in the mobile space.

Given that radio's his main business, Bob Pittman has spent a good part of Consumer Electronics Show 2015 on the lookout for cool innovations in the audio world.

A recurring theme at this year's Consumer Electronics Show is that the mega conference has evolved into a cultural crucible that reveals how rapid advances in technology are reshaping the consumer experience—and therefore society and commerce.

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