James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

Why Serving Up Relevant Content to Consumers Is a Big Responsibility

Their lives are mobile. Brands should consider that first when delivering relevant content.

To Build Trust, Brands Shouldn’t Interrupt the Intimacy of a Mobile User’s Experience

Brands must ensure their content is meaningful before it becomes a part of a consumer's mobile experience.

Wendy Clark on Why Content-Makers Should Pursue Integrated Solutions

Clark shared her thoughts about what she considers a good teaching moment in the burgeoning world of mobile-enabled video content.

Introducing the New Adweek.com

We've relaunched our site to better serve the dynamic brand-marketing ecosystem.

Why Brands Can’t Let AI, VR Hype Blur the Importance of Mobile

 

PopSugar CEO Says VR Is Overhyped, and Self-Driving Cars Will Scale


How Interest Groups Will Improve the Quality of Mobile Content and Ads


Adweek Unveils 3 Departments Featuring Insights, Data and Future-Forward Businesses

In this age of inexorable disruption the embrace of rapid change has moved well beyond table stakes to become the basis for any chance of survival.

What Makes a Great Media Plan? The Best in the Business Tell All


Why Vox Media Is Embracing New Platforms Like VR and 360 Video