Whirlpool was on top of the appliance/technology convergence two years ago when it launched its Sixth Sense Live collection, so it's no surprise the brand aims to be a major player in the interconnected home.
Twitter's head of content planning tells us what to watch for
By James Cooper on Mar. 20, 2015 - 2:18 PM EDT
As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's…
Partnership tuned to the evolving relationship between artistry and marketing
By James Cooper on Mar. 15, 2015 - 8:00 PM EDT
We've all experienced it, the powerful, emotional upwelling when you hear a piece of music for the first time that really hooks into your soul. For me it happened with…
'If I'm not scared about an idea, it might not be worth doing'
By James Cooper on Feb. 4, 2015 - 12:00 AM EST
Specs Who Fred Levron New gig creative director, CAA Marketing Old gig executive director and creative director, Ogilvy & Mather, Paris. Age 36 You went from having a long title at Ogilvy to a very short…
Our new playbook
By James Cooper on Jan. 25, 2015 - 10:00 PM EST
As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…
A chat with the smartest people in the room
By James Cooper, Michael Bürgi on Jan. 9, 2015 - 2:07 PM EST
Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the…
As one Consumer Electronics Show conventioneer put it this week, with the rapid development of connected technology creating massive streams of personal—and potentially hackable—data, the Internet of Things should really be called the Insecurity of Things.
In order for CES to remain meaningful for both her clients and employees, Starcom MediaVest Group CEO Laura Desmond would like to see a much greater emphasis placed on advances in the mobile space.
A recurring theme at this year's Consumer Electronics Show is that the mega conference has evolved into a cultural crucible that reveals how rapid advances in technology are reshaping the consumer experience—and therefore society and commerce.
Executive editor Jim Cooper started at Adweek in 2008. He previously was the programming editor at Cablevision magazine and a staff writer at Broadcasting & Cable. He began his journalism career as a staff writer for The Courier-News, the Gannett Co.-owned daily in Bridgewater, N.J. Cooper lives in Westchester County, N.Y., with his wife and two daughters.