Social media marketing is new, changing constantly, and for many, confusing as hell. Fortunately the nascent industry has no shortage of social gurus, ninjas, and wizards hawking their version of…
Terrestrial radio isn’t going anywhere, according, unsurprisingly, to terrestrial radio execs. Even with the explosion of digital streaming services like Spotify, Pandora, and MOG, representives from Clear Channel, Emmis Radio,…
In the future, digital ads will be highly personalized. They'll appear on mobile devices in sophisticated ways. If you want to share an ad with friends, you can, and if…
Advertising professionals have no shortage of metaphors to describe social media, and panelists at the IAB MIXX Conference today brought their A game. There's the dinner party metaphor, where the brand…
In digital advertising, the creative and the tech guy should be friends. Or at least that's the goal at most interactive agencies. Whether it plays out that way in practice…
It made the rounds last week. That tear-jerky Don Draper monologue, a powerful end to season one of Mad Men, edited to apply the sentimental qualities of a 1960s slideshow…
Hulu is big on choice. The company was the first to approach pre-roll ads like a "choose your own adventure" style interactive game, allowing users to pick which of three…
Conferences rarely break news. If they’re lucky, some lovably wacky exec will pull a zany antic or two, earning the meeting a headline. (Twitter’s Adam Bain pulled out a megaphone!)…
The advertising technology industry can be described as fragmented at best, and at worst, a chaotic mess. With the acronym soup of DSPs, RTBs, SSPs, and ever newer technologies…
Thanks to the ease of self-publishing online, marketing has looked increasingly like publishing with each year, and it’s only going to continue moving in that direction. In a panel…
