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Erin Griffith

Social Marketers: Plan for the Marriage, Not the Wedding

Social media marketing is new, changing constantly, and for many, confusing as hell. Fortunately the nascent industry has no shortage of social gurus, ninjas, and wizards hawking their version of…

Can Traditional Radio and Pandora Live Together in Harmony?

Terrestrial radio isn’t going anywhere, according, unsurprisingly, to terrestrial radio execs. Even with the explosion of digital streaming services like Spotify, Pandora, and MOG, representives from Clear Channel, Emmis Radio,…

Personalized, Mobile, and Highly Skippable

In the future, digital ads will be highly personalized. They'll appear on mobile devices in sophisticated ways. If you want to share an ad with friends, you can, and if…

Social Media's Universal Soldiers and Other Metaphors

Advertising professionals have no shortage of metaphors to describe social media, and panelists at the IAB MIXX Conference today brought their A game. There's the dinner party metaphor, where the brand…

Doing Away With Exploding Heads

In digital advertising, the creative and the tech guy should be friends. Or at least that's the goal at most interactive agencies. Whether it plays out that way in practice…

Facebook's Emotional Sell

It made the rounds last week. That tear-jerky Don Draper monologue, a powerful end to season one of Mad Men, edited to apply the sentimental qualities of a 1960s slideshow…

The 'Gong Show' for Ads

Hulu is big on choice. The company was the first to approach pre-roll ads like a "choose your own adventure" style interactive game, allowing users to pick which of three…

Adtech Industry Littered With Roadkill

     The advertising technology industry can be described as fragmented at best, and at worst, a chaotic mess. With the acronym soup of DSPs, RTBs, SSPs, and ever newer technologies…

Brands Love Content—When They Make It

     Thanks to the ease of self-publishing online, marketing has looked increasingly like publishing with each year, and it’s only going to continue moving in that direction. In a panel…

Startup Color Founder Plots Data Atom Bomb

Startup Color Labs has techies up in arms. They’re jealous of the money it’s raised, anxious to see improvements to its still-in-development app (early reviews complained about repeated crashes), and…

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