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Erin Griffith

Talent Wars

Agencies are battling Silicon Valley for the best people. Here's how they can win

Here we go again. The people problem, a perennial fear of agency bigwigs, has begun percolating again over the past year or so, starting in the way that many a…

Charlotte Beers: Lonely at the Top

What keeps women from climbing the corporate ladder all the way up?

She’s one of the few females to run a major ad agency. But Charlotte Beers is also known for some more colorful moments: like the time she took apart and…

Do the Right (Smart) Thing

David Jones discusses advertising and social responsibility

Ignoring social responsibility is no longer an option for companies thanks to social media, according to Who Cares Wins by David Jones, CEO, Havas and Euro RSCG Worldwide. Bonus insight:…

Social Investors Seek New Niche Networks

Can the Next Big Thing be found on a small scale?

Investors, users and, more importantly, advertisers are on a constant hunt for The Next Big Thing. With LinkedIn trading publicly and Facebook’s IPO around the corner, it’s no surprise cool…

A Million Little Klouts

The influence measurement service suddenly finds itself battling back against a multitude of new competitors

Social media-loving ninjas, gurus, and wizards may once have touted their Klout. But if the recent spate of criticisms over the company’s privacy, transparency, and methodology is any indication, these…

Can Social Shopping Finally Take Off?

Some companies still trying to integrate social networking and e-commerce

Analog shopping is inherently social. There’s the flea market stroll, the girls’ outing, and the time-honored encounter with a mall Santa. But e-commerce, a category that’s expected to reach $200…

Executive of the Year: Lisa Donohue

Starcom USA CEO spans the quantitative and creative divide

If the future of the media business is not just numbers, but ideas, then Starcom USA CEO Lisa Donohue is the industry's new authority. On first meeting Donohue, you'll see telltale…

ShareThis Shares Sharing Data

Social platform launches new measurement standard

It’s safe to say few in digital advertising believe in the click as a strong gauge of effectiveness, be it advertising or content. Yet attempts to replace it—engagement, influence, impressions,…

Big Underdogs Form Display Ad Alliance

AOL, Microsoft, and Yahoo merge to compete against Google and Facebook

In a move to fend off Google, Facebook, and the rapidly proliferating real-time bidding exchanges, AOL, Microsoft, and Yahoo last week made the rumors official: They're joining forces. Where they'd…

Google Knows All—Even Your Halloween Guise

The hottest costumes across the country

Some things never change. While zombies and vampires are all the rage and actually relevant to the season, Google searches for Halloween costumes this year skewed, unsurprisingly, perhaps sadly, toward…

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