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Erik Wander

The Most Engaging Brand Content of 2016, Month by Month

29 social marketing moves that really worked

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but…

3 Surprising Lessons a Major Nonprofit Learned When It Analyzed Its Advertising

Goodwill found digital outperformed all expectations

Nonprofits rarely have the luxury of big advertising budgets, and it's not often they get a chance to analyze whether their ads are working. But a new study may help…

The Detroit Pistons Are Sending Emails That Change Every Time Fans Check Them

Movable Ink powers dynamic game-day communication

The company that owns the Detroit Pistons wants to keep fans better informed and more engaged at games—from being able to stand in line at restrooms without losing track of…

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

31 winning video and social marketing moves

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of…

Already Hot in Australia, This Agency Means Business After Opening in New York

Cummins & Partners is expanding its global reach

Specs Who (L. to r.) Chief innovation and strategy officer Arwa Mahdawi, global CEO Sean Cummins and CCO Todd Irwin What Full-service ad agency Where New York, Sydney, Melbourne, Adelaide and Toronto Cummins &…

How This Independent Agency Is Starting Its Aggressive Global Expansion Plan

Cummins & Partners buys dc3

Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global brand…

7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter

These people know how to entertain

For many sports fans, Twitter is still the social media platform of choice. It's often where sports reporters break news. Sometimes they get it wrong in a big, conspicuous way and…

5 Entertaining Uses of MLB's New Statcast Tracking Technology

Great play, but what does the science say?

Most baseball fans will remember Alex Rodriguez's 660th home run whether they want to or not—the May 1 blast at Fenway Park tied A-Rod with Willie Mays for fourth place…

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