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Christopher Heine
Nissan's CEO Says Apple's Car-Making Initiative Is 'Good News for Us' Carlos Ghosn sees tech giants as allies

The topic was the Internet of Things, with a strong emphasis on smart cars and mobile devices connected to a ubiquitous data cloud. And with so many of the tens…

March 2, 2015, 9:42 AM EST

March Madness Marketers Should Study the NBA for a Winning Instagram Strategy Pro basketball offers clues to social video mastery

If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for…

February 27, 2015, 1:26 PM EST

Infographic: How Mobile Ads Are Becoming More Engaging and Accountable These are the issues behind the quest for real viewership

A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another…

February 26, 2015, 10:14 PM EST

What Counts as an Online Ad View? A Standard Is Nearing, but the Fight's Not Over Brands, publishers and trade groups inch toward agreement

Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx imply that the industry might…

February 26, 2015, 4:45 PM EST

These Oscars Advertisers Got the Biggest Brand Lifts on Social Media Samsung finds a new way to win, while Dior wowed viewers

Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today. Data company 4C Insights…

February 24, 2015, 1:04 PM EST

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars 'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

February 23, 2015, 12:17 PM EST

10 Must-See Digital Marketing Stats From the Past Week Mobile data overfloweth, while the Swoosh scores via social video

Here are the 10 most intriguing stats from the digital marketing space in the last week, including fascinating Instagram numbers and research about where brand dollars are going. 1. Companies will…

February 23, 2015, 8:00 AM EST

HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign New CMO wants to appeal to modern families, pet owners and millennials

HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide…

February 23, 2015, 6:00 AM EST

Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in…

February 20, 2015, 12:40 PM EST

In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back 2 million people open it almost every day

Mobile apps are deleted at rates that dishearten marketers everywhere. After all, some studies show that more than 80 percent of consumers—after being lured in by often-expensive acquisition campaigns—get rid…

February 19, 2015, 1:13 PM EST

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