Christopher Heine | Adweek
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Christopher Heine
Virgin Galactic Is Going to Be Social Media on Rocket Fuel Edelman exec dishes on a never-before-seen buzz vortex

It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space. But given that Virgin Group CEO Richard Branson and…

April 17, 2014, 3:51 PM EDT

Twitter Unveils Mobile App Install Ads Should enhance revenues

Twitter is officially revealing mobile app install ads as a beta product today, ending months of chatter that such a marketing feature was in the making. The ads will run…

April 17, 2014, 9:00 AM EDT

Amazing Data From Ian McKellen and Patrick Stewart's Social Bromance Kicks the stuffing out of Oreo on Twitter, beats Coke on Facebook

If anyone has had more fun promoting a Broadway production than Ian McKellen and Patrick Stewart, it must have included a hearty diet of adult beverages and illegal drugs. The pair…

April 16, 2014, 1:42 PM EDT

US Airways Won't Fire Anyone for Porno Tweet 'It was an honest mistake'

Give US Airways credit for not doing the knee-jerk thing most any other corporation would have done, instead circling the wagons while trying to make sense out of its pornographic…

April 16, 2014, 11:22 AM EDT

4 Reactions to Twitter's Gnip Acquisition Ad players weigh in

Twitter's decision to purchase long-time data partner Gnip will have far-reaching implications for social media marketers, per a snap poll of industry players today. Boulder, Colo.-based Gnip is one of a…

April 15, 2014, 7:16 PM EDT

US Airways Tweet Shows Nude Woman Using Model Airplane as Sex Toy Lewdest #fail in Twitter history?

Brands and Twitter sometimes make strange bedfellows. But when US Airways decides to screw the social media pooch, it doesn't toy around.  The airline's social media team tweeted to a complaining…

April 14, 2014, 4:12 PM EDT

IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up Marketo still lingers as a big fish

IBM has purchased Atlanta-based software provider Silverpop, and the arms race among tech giants is probably on its last legs when it comes to cloud-based marketing players. The Atlanta Business Journal reported…

April 10, 2014, 4:18 PM EDT

Sorting Through the Streaming Music Universe Who will survive such a crowded marketplace?

While the Internet of Things takes center stage when we talk about connectivity, the future of streaming music presents consumers with a whole new set of opportunities and challenges as…

April 6, 2014, 8:35 PM EDT

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways Confab shows that fraud and viewability are hot-button issues

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week. Below are five takeaways from…

April 4, 2014, 5:18 PM EDT

Big Marketers Have Real-Time Data for Just About Everything Bottlenose and other tech players display their wares at I-Com

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier…

April 3, 2014, 1:30 PM EDT

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