Advertisement
Christopher Heine

Coke Tests Whisper's Advertising Potential in the Most Perfect Way

Is the anonymous Web here to stay?

Anonymous sites and apps have had their share of publicity problems in recent months, but should brands give up on them altogether? Coca-Cola doesn't seem to think so, based on the…

Facebook and Twitter's Quick Actions Stopped Video of Virginia Shootings From Being Widely Shared

Monitoring systems worked

Social media doesn't make tragedies any more or less sad. But this morning's shootings in Virginia demonstrated that platforms like Facebook and Twitter can play a role in such tragic…

9 Interesting and Fun Digital Marketing Stats From the Past Week

Putin made social-media waves again

From Russian president Vladimir Putin to online infidelity site Ashley Madison, last week had some bizarre moments. We got the data around the buzzy events, as well as more traditional…

Do Brand Marketers Really Use Those Mobile Apps for Real-Time Analytics?

They do, in fact, and here's why

There's been a steady flow of mobile apps emerging for marketers, allowing them to monitor and tweak campaigns while they're running to an off-site meeting, doing the daily commute or…

Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

Macy's and Harman praise the effort

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.…

How Twitter Autoplay Ads Are Giving Goosebumps a Big Lift in Online Buzz

Interactive clips get results

Autoplay video advertising is becoming increasingly commonplace, though Twitter's offering to marketers is still only a couple months old.  Sony has been running Twitter autoplay ads for the fall release of…

This Infographic Reveals How Social and Mobile Impact Back-to-School Shoppers

82% share purchases on Facebook

Around Labor Day, kids across America will start the school year sporting freshly purchased outfits and educational gear. And a new report shows just how much parents are turning to…

BuzzFeed Plans to Bring Its Brand of Viral Journalism to Japan

Partners with Yahoo after seeing spike in international readers

BuzzFeed's traffic numbers are prompting the company to think globally, and today it announced a dedicated editorial operation in Japan. To gain traction, it's partnering with Yahoo Japan. Greg Coleman, BuzzFeed…

7 Digital Marketing Stats That Caught Our Eye in the Last Week

Livestreaming and mobile ads march on

It's been another intriguing week in the world of digital marketing data. We learned that livestreaming is quickly coming of age, and mobile advertising continues to explode. Here are seven…

Meet the Twisted, Brilliant Copywriter Behind Twitter's Nihilist Arby's

A case study in branding dark humor

Brendan Kelly is the bassist and singer for Epitaph Records' punk band The Lawrence Arms, has appeared on The Daily Show, pens a fairly popular blog called Bad Sandwich Chronicles and has…

Advertisement