Christopher Heine

Can These 5 Messaging Apps Catch Up to Snapchat?

Facebook, Kik and others sure hope so

Messaging apps more and more are trying to swipe Snapchat's mojo, rolling out an assortment of updates that reflect the wildly popular app's panoply of polychromatic filters and face-altering effects,…

Why FOLO Is the New FOMO, and 4 Other Hot Cultural Trends to Know in 2016

It's a pics-or-it-didn't-happen world

During the last year, you probably became aware of the fear of missing out, or FOMO, as it's widely known. Well, in 2016, get ready for FOLO—or the fear of living offline. FOLO…

Here Are the Top 25 Tumblr Posts Sponsored by Hollywood Marketers in 2015

The buzziest of entertainment promos

Tumblr's 550 million monthly users are typically young, creative-minded adults who love GIFs, videos and photos. Because of that, how well marketers are playing on the platform continues to be…

Here Are the Top 25 Tumblr Posts Sponsored by Brands in 2015

Automotive and tourism had some of its buzziest ads

With 550 million monthly users, Tumblr is one of the more interesting ad platforms in the social-media space. It's a chief destination for brands that want to target young, creative-minded…

Here's a Buyer's Guide to Ad Targeting on 8 Social Platforms

The latest options from Facebook to Snapchat to Whisper

We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one…

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

ESPN competes with FC Barca, Red Bull, Dude Perfect

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular feature…

10 Intriguing Things That Helped SXSW Rock Again

From Meerkat and robots to Gary Clark Jr.

In recent years, South by Southwest Interactive has gotten so big and unwieldy that some folks have grown skeptical, wondering aloud on social media if we all should be "over"…

7 Ways SXSW Is Starkly Different From Mobile World Congress

An interesting clash of conference cultures

With Mobile World Congress now in the rearview mirror and South by Southwest coming up this weekend, let's take a moment to compare the late-winter, tech-based marketing festivals. Here are seven…

5 Austin Destinations Worth a Lyft

10-gallon hats and world-class ribs are just a ride away

Making your way to Austin, Texas, for SXSW? Lyft is gearing up to provide your rides. As the official ride-hailing partner of this year’s festival, Lyft can take you to…

5 Weird and Wonderful New Marketing Technologies From Mobile World Congress

3-D printable selfies and other eye catchers

Mobile World Congress, the tech conference that attracted more than 70,000 attendees to Barcelona this week, wraps up today. And we're sharing five technologies that grabbed our attention, with an eye…