Christopher Heine | Adweek
Advertisement
Christopher Heine
Buick, Ford Enlist Vine Stars, Get Intriguing Results Check out their hit 6-second videos

While some brands have been using Vine for well over a year now, the automotive category seems to be picking up steam with the 6-second social videos. Buick recently enlisted Vine…

April 18, 2014, 3:56 PM EDT

Starbucks Shows That Instagram Videos Don't Need to Be Thrillers Simplicity helps brand break weekly Top 10 ranking

If the first two weekly editions of the VideoWatch/Shareablee Top 10 branded Instagram videos chart are any measure, people who use the social-mobile app love action above all else. High-flying…

April 17, 2014, 6:52 AM EDT

Octogenarian Salsa Dancer Slays YouTube TheFineBros 'React' videos also dominate the weekly chart

Despite being posted to YouTube on Friday, the salsa-dancing combination of Paddy Jones, who turns 80 this year, and the much-younger Nico Espinosa rapidly vaulted to the top of the…

April 16, 2014, 2:09 PM EDT

Dove's 'Beauty Patch' Already Has 13 Million Views Skincare brand does it again, sits atop Top 10 video rankings

Dove's Beauty Patch video has been viewed a whopping 13 million times in six days on YouTube, per the brand's account on the social vids site. Not surprisingly, that kind of…

April 15, 2014, 1:30 PM EDT

Univision Debuts Its First English-Language Video Network for Millennials Trojan and McDonald's are sponsors

Univision is launching an English-language video channel today called TheFlama.com with an eye on Hispanics between ages 15 and 30. Condom maker Trojan is the cross-programming launch partner for the online endeavor,…

April 14, 2014, 12:34 PM EDT

Top 10 Instagram Videos From Brands The NBA is slam-dunking 15-second features

While Instagram video is just over 10 months old, it's probably high time to consistently track what brands are doing with the 15-second feature. So Adweek is teaming with Shareablee…

April 11, 2014, 4:10 PM EDT

Pranks Dominate This Week's YouTube Top 10 Yoga pants, bongs and kidnapping (again)

Want to go viral on YouTube? Create a really clever prank video, and the odds seem pretty decent that it will gain traction on the social video site. Last week, it…

March 13, 2014, 5:21 PM EDT

AOL Lead Says Connected TV 'Is Last Disruptive Frontier for Online Video' Ran Harnevo talks about what's next in the space

Ran Harnevo, president of AOL Video, is scheduled to speak at South by Southwest Interactive Tuesday morning on digital content evolution and emerging technologies. Adweek caught up with Harnevo at the…

March 10, 2014, 10:25 PM EDT

Healthcare Giant Pushes 'ABCs of Disease' Videos With Wide Ad Outlay WellPoint tugs at heartstrings with grade-schoolers

WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans. Major healthcare…

March 5, 2014, 11:35 AM EST

LeBron Helps Samsung Videos Score in Another 'Galaxy' Brand is No. 1 on the charts again

Samsung Galaxy can do no wrong, it seems, when joining forces with the sports world. For the second week in a row, the electronics brand tops the VideoWatch/VidIQ YouTube brand…

February 28, 2014, 6:00 AM EST

Advertisement