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Angela Natividad

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father…

Ad of the Day: If Men Breastfed, It Would Be a Testosterone-Driven Pissing Contest

Ad for breast pumps shows a frightening gender reversal

There'd be hair in the milk. That was our recurring thought while watching Naya Health's "If Men Breastfed," a bizarre Facebook video in which male nipples finally serve a practical purpose.  But…

This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name

Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays."  Iceland isn't a big country, but it does count…

Ford Cleverly Uses Vertical Video to Demonstrate Its Blind Spot Capabilities

Thanks to Snapchat, vertical video is now how young people—and thus, ad people—do mobile video. But there are always moments in a trend when an advertiser doesn't just follow along,…

Microsoft Seeks Unity This Holiday by Gathering Activists of All Stripes for an Art Project

It's been a divisive year. In the interest of making unity a thing again, Microsoft just released "The Art of Harmony," an uplifting piece of work that features real people,…

Ad of the Day: Kids Act Out Romeo & Juliet in Apple's Charming New iPhone 7 Spot

And it sure looks great

Wherefore art thou, iPhone 7? Here's a charmer for the digital scrapbook. In its ongoing efforts to convince us the incremental changes of the iPhone 7 are actually quite magical, Apple…

Ad of the Day: This Very Sweet Holiday Ad Follows a Man on a Mission to Learn English

Poland's Allegro adds value to the season

Allegro, the most popular online marketplace in Poland, gives us "English," a holiday story about an elderly Pole who orders a complete "English for Beginners" set through the auction service.  Our…

Ad of the Day: Santa Is Everywhere (for Kids, at Least) in Meijer's Magical Holiday Ad

An invitation to believe

Do You See What I See?" That's the title of superstore chain Meijer's holiday ad, created by The Distillery Project and its ex-Leo Burnett founders, John Condon and Per Jacobson.  Directed by…

If You Cooked Up TV Shows in a Kitchen, It Might Look Like This Crazy, Delightful Ad

One reason people go for over-the-top (OTT) services like Netflix is you don't have to worry about channels anymore. You can just run it and have this broad array of…

Minute Maid Opened a Store for the Holidays Where You Can't Buy Anything at All

Parents, man. Whatever they do, they traumatize you. That's just something we like to say in hard times. But parenting is obviously a job best characterized by improvisation, one constantly learned…

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