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Angela Natividad

Ad of the Day: Nike Gives Babies a Stirring Speech on Unfairness, Ambition and Triumph

LeBron, Serena and Neymar make diapered cameos

The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too. Nike's "Unlimited Future," by Wieden + Kennedy, opens on a nursery full of…

This Ad for a Snorkeling Mask Is So Elegant, You Won't Want to Hit the Beach Without One

This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the…

Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade

Animated levity from Moonbot Studios

We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared,…

This Agency's Weird, Fascinating Model Imagines If Humans Evolved to Survive Car Crashes

Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it's easy to forget that nature makes us the way we are for reasons…

Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients' Brands for 5 Days

You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them.  But what if you upped the stakes…

YouTube Music's Latest Ad Campaign Is an Infectious Ode to the Diversity of Music Lovers

To promote YouTube Music, which launched in the U.S. in November, YouTube is putting the spotlight on its biggest competitive advantage—its diversity.  Sure, Spotify has musical diversity. But YouTube is the…

This Frank Ad About Restroom Laws Will Run During Trump's Convention Speech

The Republican National Convention is coming up, and it's already causing social patter: While some notable names have opted not to attend—including the two former Presidents Bush and ex-hopefuls like…

Ad of the Day: Who Needs Perfect? Ronda Rousey Doesn't in This Intense Reebok Ad

UFC fighter makes a bold statement after losing her title and undefeated record

It's been seven months since the fight in which she lost her bantamweight title. But now Ronda Rousey is back in the spotlight—this time for Reebok—and it looks like she's…

These Poignant Ads Show Why You Should Be Doing Lunch With American Seniors

Who are the faces of Meals on Wheels?  For its first national integrated campaign, created by Anomaly and supported by the Ad Council, Meals on Wheels is seeking volunteers to serve…

Ad of the Day: W+K India's First Nike Ad Celebrates the Power of Sport in Women's Lives

A visual manifesto where movement feels revolutionary

Sport in India has a massive image problem, particularly for women." So says Mohamed Rizwan, creative director at Wieden + Kennedy India.  This represents an interesting challenge for a client like…

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