6 Reasons Why It’s Time for Advertisers to Move Beyond Measurements Like Click-Through

Go-to proxies like click-through and last impression served have remained static, even as behavior has shifted and programmatic has changed how we advertise.

5 Types of Activism Every Brand Should Prepare for, Even If You’re Not Taking Sides

Here are some keys to balancing value and values in today's activist economy.

Why Your Brand Should Create Its Own Moment, Not Sponsor Someone Else’s

The investment is smaller than you think, and will yield a higher ROI.

How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing

We’re not about to stop working with YouTube anytime soon, but the risk factor is a reality. The onus is on us to carefully vet talent we recommend and clearly communicate risk to clients.

What I Learned About Advertising While Embedded With an Agency in the Home of an Italian Housewife

The adventures of an American abroad.

F*ck Your Authenticity. This Should Be the Year of Good Intention

Commit to creating your own space, not finding space within your competition.

Why I Wouldn’t Get a Marketing Degree Today

Instead of hiring marketing and digital media students who must overcome their educations to be useful, we can hire people with sociology and creative writing degrees.

Why Your Super Bowl Commercial Will Be a Waste Of Money

Look at the electoral map. Then look at the agencies creating ads for this year's broadcast.

4 Smart Ways to Stretch Your Experiential Marketing Dollars

Here's how to make sure your investment in live events like the Super Bowl really pays off.

3 Ways Creative Agencies Can Overcome the Dark Side of Open Offices

To reap the benefits, companies must approach the design strategically.