Go-to proxies like click-through and last impression served have remained static, even as behavior has shifted and programmatic has changed how we advertise.
Here are some keys to balancing value and values in today's activist economy.
The investment is smaller than you think, and will yield a higher ROI.
We’re not about to stop working with YouTube anytime soon, but the risk factor is a reality. The onus is on us to carefully vet talent we recommend and clearly communicate risk to clients.
The adventures of an American abroad.
Commit to creating your own space, not finding space within your competition.
Instead of hiring marketing and digital media students who must overcome their educations to be useful, we can hire people with sociology and creative writing degrees.
Look at the electoral map. Then look at the agencies creating ads for this year's broadcast.
Here's how to make sure your investment in live events like the Super Bowl really pays off.
To reap the benefits, companies must approach the design strategically.