Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival’s thousands of attendees. This year, brands brought their best experiential marketing efforts, though it did feel a little more strategic and calculated than in the past. Check out the big activations below, from HBO’s Westworld to Beautyrest’s concert:
DC Comics
To bring the world of DC Comics to life at SXSW, the Warner Bros. subsidiary was more open with its properties than it usually is, allowing attendees to sit inside iconic vehicles like the Batmobile. Read more about the activation here.
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