How This Minneapolis Ad Agency Is Staying Ahead of Tech Trends

Carter Jensen turned Periscope into a mini innovation lab

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For Carter Jensen, installing cameras into ceilings and drilling digital displays into the walls of Minneapolis-based agency Periscope to test prototypes of new mobile and emerging technology is just a typical day at work.

As Periscope’s senior emerging media and platform innovation strategist, Jensen is the agency’s go-to guy responsible for understanding future-looking innovations like location-based mobile beacons and platforms including Snapchat and Instagram and finding ways to make them work for clients such as Trolli and Target.

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This story first appeared in the Feb. 20, 2017, issue of Adweek magazine. Click here to subscribe.