Staying Independent Helps This Minneapolis Agency Win Over Big Brands

Periscope counts Target and Trolli as clients

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Specs
Who (L. to r.) CFO and COO Virginia Hines; president, CEO Liz Ross; and CCO Peter Nicholson
What Full-service ad agency
Where Minneapolis



Since 1994, Periscope has built a reputation as an indie shop beholden to no corporate hierarchy while also having the size and expertise big brands want. "We can look at a client's business problem and really solve it as opposed to being inside of a holding company, [where] if you work in the media group and a client comes to you and says, 'I have a problem,' invariably the answer is, 'You need a different media plan,'" explained Periscope president, CEO Liz Ross.

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