Staying Independent Helps This Minneapolis Agency Win Over Big Brands

Periscope counts Target and Trolli as clients


Who (L. to r.) CFO and COO Virginia Hines; president, CEO Liz Ross; and CCO Peter Nicholson

What Full-service ad agency

Where Minneapolis

Since 1994, Periscope has built a reputation as an indie shop beholden to no corporate hierarchy while also having the size and expertise big brands want. "We can look at a client's business problem and really solve it as opposed to being inside of a holding company, [where] if you work in the media group and a client comes to you and says, 'I have a problem,' invariably the answer is, 'You need a different media plan,'" explained Periscope president, CEO Liz Ross. It helps that Periscope's 500-person staff stretches across media, packaging, creative, experiential and production with digital integrated into all departments. The content lab, for example, regularly whips up real-time social posts for brands like Trolli and Buffalo Wild Wings. And the Minneapolis-based agency's proximity to the headquarters of big brands and clients, including Target, Walgreens and UnitedHealthcare, helps, too.

This story first appeared in the August 22, 2016 issue of Adweek magazine.

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