The Latest
To Win, Omnicom Must Kill Its Darlings
Now that the $13 billion merger between Omnicom and IPG is actually happening, all attention turns to what the merged entity will look like. Here are three scenarios.
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Arthur Sadoun Urges Omnicom to Report Financials Like The Other Big Four Holdcos
Publicis Groupe CEO criticizes ‘apples and oranges’ accounting ahead of Omnicom’s IPG takeover.
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David Droga Steps Down as CEO of Accenture Song
Droga assumed the CEO role in 2021 after selling Droga5 to Accenture in 2019.
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4A’s DEI Programs Were Broadened After Agency Feedback, Says Marla Kaplowitz
CEO confirms eligibility for MAIP, and Vanguard was expanded before President Trump's second term.
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Dear Agencies: Create Queer Campaigns Before You Even Consider Pride Parties
Do what you do best—elevate important community brands.
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IPG-Omnicom’s Silence on Creative Is Deafening
I’m not sure why we’re all treating the data and AI-ification of creative as a foregone conclusion instead of the giant, waving red flag that it is.
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IPG Sells R/GA to Private Equity Firm and Agency Leaders
Interpublic Group (IPG) has sold R/GA to a group led by private equity firm Truelink Capital and the agency’s global leaders. Los Angeles-based Truelink will own a majority stake in [...]
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Former VML CCO Jared Kozel Launches Indie Agency Super Nice
It’s often said that nice guys finish last. A new independent agency is hoping to rewrite that narrative. Super Nice has officially launched, opening its doors in Atlanta and Los [...]
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Marketers Will Need to Double Down Against Divisiveness
We tread a fine line of either affirming or dispelling biases, and if consumers feel sidelined, that’s dollars walking right out the door.
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Indie Agencies Seek a Competitive Edge as Talent Rejects WPP Office Mandate
WPP made a bold move last week as the first major company in the ad industry to mandate that its 100,000-plus employees around the globe must return to the office [...]
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WPP Will Bring Employees Back to the Office Four Days a Week
The RTO policy will be implemented in April, according to a memo from CEO Mark Read.
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Your CMO, Not Your CTO, Should Lead AI Strategy
Want to know why AI projects fail? Because tech teams treat them like science experiments instead of business solutions.
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Agencies Need Teams, Not Departments
It's best not to fit polygonal pegs into round holes.
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Meet the Incoming Weber Shandwick Collective CEO, Susan Howe
"I believe that we are firmly in the era of earned, and that means there needs to be new solutions for what marketing delivers."
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Omnicom and IPG Fight a Perfect Storm on the ‘4 Cs’
The new holding group has to somehow balance the needs of Wall Street with their ongoing client demands and keep both happy.
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