Dentsu Launches Its New Merkury for Media Platform
It's the group's planning and activation suite that leverages its Merkle data asset.
Marketers, Here Is Why the Term ‘Marginalized’ Is Uncomfortable But Necessary
The ad industry must understand the history of systemic racism before referencing diverse communities.
The Power and Beauty of Hula Is Her Oasis in the Media World
Off the Clock: Sarah Freund of Brill Media finds connection in the Hawaiian tradition.
Why More Publishers Aren’t Transacting on Attention … Yet
Marketers can use guarantees strategically to avoid ad fraud.
Havas CEO Yannick Bolloré: If Vivendi Spins Off Havas, It Won’t Be Via a Sale
The company grew net revenue by 4.4% in 2023.
Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe
The change comes as Spotify's undergone rounds of layoffs.
How Attention-Guaranteed Media Buys Will Impact the Industry
OMD and Playground xyz leaders offer perspectives on the attention economy.
Credit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record
The win validates Deutsch LA's integrated offering.
What Role Do Ethics Play in Media Planning And Buying?
A much-needed framework for ethically evaluating media partners while still prioritizing key business results.
With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients
Some agencies attribute their significant revenue growth to the onslaught of B2B work.
Could Brands Fix Independent Film’s Funding Problem?
The marketing industry's Hollywood aspirations are already impacting indie filmmakers.
Q&A: Doug Ray’s New Advisory Hits on Marketers’ Need for On-Demand Expertise
Ex-Carat CEO Doug Ray founded an eponymous advisory amid the rise of the so-called fractional CMO.
Keeping the Spark Alive in Long-Term Agency Relationships
Longstanding agency relationships are a rarity, but they needn't be.
Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients
More media agencies are leaving behind routine activations to offer their clients market intelligence.
What to Do When You Lose Your Biggest (and Only) Agency Client
Advice from an agency leader who survived to tell the tale.