The True Story Behind These Delightfully Infuriating Ads in New York City’s Subway Cars

TransferWise wrote the non-rhyming limericks on purpose

Video: Josh Rios, John Tejada; Editor: Breana Mallamaci
Headshot of Sami Main

Frequent New York City subway riders might have seen these ads throughout the month of March. Created by international money transfer service TransferWise, the ads feature short limericks with a twist: they don’t rhyme.

Riders took to social media throughout the month to complain, with varying levels of animosity, about the ads. Adweek visited the copywriters responsible for these ads to find out what would make them do such a thing.

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.