The New York Post Partnered With Supreme for Today's Cover Wrap, and It's Selling Fast

The publisher printed additional copies

People passing by newsstands this morning might have been surprised to see the cover of the New York Post without its usual headlines or teasers.

Instead, the tabloid had a cover wrap with an advertisement for the New York skateboarding and clothing store Supreme. It’s the first time the Post has done a wrap for every paper on newsstands, said CEO and publisher Jesse Angelo.

Certain retailers have reported they’re sold out, Angelo said. The exact number of copies sold isn’t yet known, but the New York Post claims to have a daily circulation of 421,068.

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