There are a lot of badasses in the sports media industry, as Adweek’s Lisa Granatstein, editor, vp, content and events said at the beginning of the publisher’s Women in Media and Sports Summit Wednesday night.
And that was made especially clear during the “So, What’s Your Story?” panel discussion, in which four prominent leaders in media shared advice with women on how to get to the top. The event, hosted by the USA Today Network, was jam packed at the publisher’s airy newsroom in Manhattan.
“We’re just getting the gloves on, we’re just starting to lace up and we’re not even in the fight yet,” said Rachel Hislop, editor in chief, okayplayer.com and OkayAfrica.com.
Moderated by Adweek managing editor Stephanie Paterik, the executives shared information about their companies, how they’ve managed to run successful companies despite unsteady times for publishers and how their experiences getting to the top, as women, were difficult.
“It absolutely is harder to raise capital as a female founder than a male. And so I think getting more capital in the hands of women will significantly change everything,” said Rachel Tipograph, founder and CEO, MikMak.
Here’s some advice from the media executives:
Rachel Hislop, editor in chief, okayplayer.com and OkayAfrica.com:
“I like to always remind a room of women to reach back and help other women. Once you get to a certain level, we forget. It’s always important to look back and reach a hand behind you and pull someone else up.”
Rachel Tipograph, founder and CEO, MikMak:
“Invest in your voice, your ability to personally communicate at a verbal level. Take a freakin’ improv class.”
Alexia Brue, general manager and svp, Fitness and Wellness Division, Leaf Group:
“Not being self effacing is really important.”
Amy Emmerich, chief content officer, Refinery29:
“You guys have to ask for more money. You should be talking about money, what to do with it. … You better talk about money.”