Q&A: Comscore's President on Tackling the Hurdle That Is Cross-Channel Measurement

We caught up with Sarah Hofstetter at Brandweek: Challenger Brands

With media companies urgently seeking more accurate methods of measurement across all platforms, Sarah Hofstetter clearly has her work cut out for her.

The Comscore president oversees commercial strategy, direct sales and marketing efforts at the cross-platform measurement company. She joined in October from 360i, where she had worked for more than a decade. Adweek caught up with Hofstetter at its Brandweek: Challenger Brands event earlier this month, and chatted with her about how she views her company’s mission, the challenges associated with measurement and how she sees it changing this year and beyond.

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