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So far, media buyers and industry insiders don’t seem overly enthused by Apple’s video streaming prospects with Apple TV+. But publishers participating in the other big offering Apple rolled out on Monday, Apple News+, said they see the service as a way to help expand their audience and drive new subscribers.
Publishers view Apple News+, which packages over 300 magazines (including Adweek), several large newspapers and a handful of digital sites for a monthly price of $9.99,
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