Meredith Is Latest Presenter to Drop Out of Postponed NewFronts Week

Twitter, Digitas, Amazon and Vudu already pulled out

Meredith presentation
Meredith will not participate in this year's NewFronts, but says it expects to return in 2021. Getty Images

Yet another company has pulled out of June’s postponed Digital Content NewFronts.

Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the “current climate,” the company said today.

“With lots of unknowns and variables we’re facing this spring, we’re taking a pass this time around. That said, we’re committed to supporting NewFront over the long term, and we expect to be back in 2021,” a Meredith spokesperson said.

As COVID-19 took hold in the U.S., Meredith initially said it would stream its presentation that it would otherwise have held in-person during the Interactive Advertising Bureau’s NewFronts week, which had been originally scheduled for April 27-May 6 in New York.

The IAB later said it would make all presentations virtual, before ultimately postponing the event by nearly two months to the week of June 22.

However, a number of organizations that had previously committed to holding NewFronts presentations said they would not be participating in the delayed event, including Twitter, Digitas and Amazon. A fourth NewFronts presenter, Walmart-owned Vudu, dropped out weeks earlier, following the IAB’s decision to pivot to a digital presentation.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.