Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
CANNES, France—Saturday Night Live creator and producer Lorne Michaels said that the show wouldn’t be able to be created in this day and age due to budget constraints and “narrow casting.”
Speaking at the Cannes Lions International Festival of Creativity on stage with Linda Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal, Michaels gave a rare public retrospection of SNL over the years as the show heads into its 45th anniversary.
“You couldn’t do this show now, mostly because of budget,” Michaels said, pointing to the depth of costumes and design that goes into each episode.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in