Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
For nearly a century, products have played a starring role in some of the most iconic films and TV shows of all time, from a Hershey’s chocolate bar in 1927’s Wings through the Eggo waffles in Stranger Things.
Throughout those decades, the product-placement process changed very little. Producers and ad agencies would strike a deal to integrate a brand into a script, and at the appropriate time someone would show up on set with a box of products and hand them to the prop master for use in a scene.
Now
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in