If Only the MTA Was This Fast; Big Winners of Disney’s Media Account: Tuesday’s First Things First

Plus, social platforms expand their audience networks

Sometimes you get stuck on a subway with terribly annoying people.

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This Subway Can’t Make Your Commute Less Annoying, But Promises to Make It Shorter

Imagine this: A boy scout troop joins your subway car, popping open lunches full of eggs and tuna sandwiches. How quickly would you want your ride to be over? In New York, there’s a good chance the next half hour or hour(s) of your life will be miserable. In Copenhagen, you’ll be free of this odoriferous hellscape in minutes. These new spots from agency Hjaltelin Stahl remind us of that simple fact.

Read more: Watch the two spots in the campaign, including the most annoying a cappella group in Europe.

Omnicom and Publicis Will Share the Happiest Media Account on the Planet

Six agencies across four holding companies competed for Disney’s $2.2 billion media account, but in the end Omnicom and Publicis won the business, which includes all of the company’s properties, including 20th Century Fox. Disney awarded its North America movie studios account, including Disney Studios, Marvel Studios and 20th Century Fox, to OMG23, Omnicom’s bespoke unit dedicated to Disney.

Read more: Publicis keeps ESPN as well as other parts of the business. We obtained a memo from Arthur Sadoun that celebrates the win.

Meet the Women Running L.A.’s Top Advertising Agencies

In this week’s L.A. Issue, Adweek looked at everything from a star in the making like Lena Waithe to some of the rising brand stars across the city. We also examined the agency world, where a trend popped out: Women run the agency scene. They lead six of the biggest agencies in the city: TBWA\Chiat\Day L.A., Omelet, 72andSunny, Deutsch L.A., Zambezi and David&Goliath.

Read more: The six agency leaders spoke with Adweek about the unique culture of the Los Angeles market.

Social Platforms Are Increasingly Experimenting With Audience Networks

Facebook and Google have had great success with audience networks for years (or decades in Google’s case), but some of the new players in town are also dabbling in the networks that offers marketers the opportunity to expand their targeting capabilities.

Read more: See what Snapchat and TikTok are up to and how the market could change as TikTok in particular explodes onto the scene.

Just Briefly: The Rest of Today’s Top Insights and News

Ad of the Day: Ads for France’s Canal+ Struggle to Compare It to Netflix Without Saying ‘Netflix’

Self-censorship is a tried-and-true gag for comedic ads and agency BETC takes the bit in some enjoyably meta directions with its new campaign to promote the evolution of French network Canal+ into a streaming platform.

Adweek Executive Mentorship Program

Interested in learning from some of the brightest minds in marketing like the Female Quotient CEO Shelley Zalis, Viacom head of ad solutions Sean Moran and Target CMO Rick Gomez? Apply to be a mentee today.

Kristin Patrick, CMO of PepsiCo brand development, on mentoring women

I really go out of my way to make sure that I’m mentoring women and putting them at the forefront. I’m really interested in [supporting] young women in particular. As of late I’ve been hiring a lot of women filmmakers and directors to support some of the things that we’re looking at. I feel like women in business play a really interesting role. There are certain pockets where I can stop and say to myself, ‘OK, how do I help this woman on my team?’

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