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Hulu executives began planning their 2020 NewFronts event last fall, intending on pulling off another live presentation that has in past years been well-attended and positively received by marketers. That all changed in mid-March, when the Covid-19 pandemic upended plans throughout the industry and caused the NewFronts to shift to a virtual format, and then get postponed for two months.
Despite the delays and new virtual format, the Disney-operated streamer is finding a lot of things to like about its reimagined NewFront, which it will present to marketers Monday afternoon.
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