HBO Max and Selena Gomez Cook Up Exclusive Content on Pinterest

Cooking With Nana, on the Today tab, is companion content to Selena + Chef

HBO Max is one of the first brands to use Pinterest’s Story Pins HBO Max/Pinterest
Headshot of David Cohen

Fans of Selena + Chef, the new unscripted cooking show on HBO Max, starring Selena Gomez, can get her cheesy tortilla chip casserole recipe exclusively on Pinterest.

Cooking With Nana, companion content to Selena + Chef, is also available exclusively via Pinterest, on its Today tab.

HBO Max is also one of the first brands to use Pinterest’s Story Pins, which enable multipage storytelling via multiple images, videos, lists and text. Pinterest said those Pins will be live in the coming days.

Pinterest said 80 million people engage with food content on its platform monthly, while 60 million watch trailers and other video and engage with content from platforms such as HBO Max every month.

In addition, 87% of Pinners look for daily meals on its platform, and 89% say Pinterest inspires them to try new food.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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