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For the past several years, Super Bowl ad inventory has been available for brands looking to swoop in at the last minute and grab a spot. But that isn’t likely to occur for Super Bowl LIV, as Fox has already sold 78% of its in-game inventory and expects to be sold out “well before” the Feb. 2 game in Miami.
Fox Sports is receiving as much as $5.6 million per 30-second spot, said Seth Winter, evp, sports sales for Fox Sports, which is a new Super Bowl record.
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