Fast and Furious, Marvel and Bond Highlight Super Bowl Movie Trailers

F9 kicked off this year's in-game ads

No Time To Die was one of a handful of trailers to air during the Big Game. MGM
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With 30-second spots for Super Bowl LIV running upward of $5.6 million, more Hollywood studios were expected to forego airing movie ads during the game this year in favor of pre- and postgame shows.

Surprisingly, more film studios aired trailers for their blockbuster franchises on Sunday night than in 2019, which only saw spots from Marvel Studios and Universal. While Paramount Pictures aired the trailer for A Quiet Place: Part II during pregame and Disney aired a new trailer for Mulan after the coin toss, Disney’s Marvel Studios, Universal and MGM all aired trailers for upcoming additions to their blockbuster franchises. Here’s a look at every trailer that aired during the Big Game.

F9

The ninth movie in Universal’s Fast and Furious saga kicked off Super Bowl ads this year. The movie, a sequel to 2017’s The Fate of the Furious, stars Vin Diesel, Michelle Rodriguez, John Cena and Charlize Theron and is slated for a May 22 release.

Marvel Studios’ Black Widow

Marvel returned to the Big Game this year with a trailer for its stand-alone movie that follows superhero Black Widow (Scarlett Johansson). The movie, which also stars Florence Pugh and David Harbour, is scheduled for a May 1 release.

No Time to Die

Daniel Craig returns as James Bond in MGM’s 25th installment in the spy thriller franchise. Slated for an April 10 release, the film also stars Lashana Lynch as a new 007 and Rami Malek as a new villain.

Minions: The Rise of Gru

A sequel to the 2015 movie Minions, Illumination’s new animated comedy stars Steve Carrell and Pierre Coffin. The movie is slated for a July 3 release.

Wonder Woman 1984

Wonder Woman fans probably thought they were getting a new trailer for DC Films’ upcoming sequel, but the superhero played by Gal Gadot simply made a cameo in Tide’s third ad of the game. The sequel, which also stars Chris Pine and Kristen Wiig as the villain Cheetah, premieres June 4.

Streaming services also aired trailers for upcoming original series. Amazon Prime Video aired a spot for Hunters, its Nazi-hunting drama series from Jordan Peele, while Disney+ released a surprise trailer for its trio of upcoming Marvel shows: The Falcon and the Winter Soldier, WandaVision and Loki.


ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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