Bloomberg Media Adjusts Leadership Team to Prioritize Digital Growth

Digital offerings are publisher's "largest audience and revenue platform"

The publisher is also planning for a post-pandemic advertising model. - Credit by Bloomberg
Headshot of Rachel Winicov

Bloomberg Media promoted four executives today to continue growing its digital brand.

The publisher, like many other news organizations, has seen an increase in interest for its subscription products and coverage during the pandemic. The new executives will prioritize continuing growing those offerings and determining a sound advertising model for after the pandemic.

Bloomberg Media’s QuickTake network, which distributes short-form news videos and is considered among its most successful products with 131 million monthly views, will continue to be overseen by M. Scott Havens in his new role as chief growth officer and global head of strategic partnerships. Havens previously worked on media distribution, which he will continue to oversee.

With the new title of chief product officer and global head of digital, Julia Beizer will expand her purview to include consumer digital initiatives. For the last two years, she has overseen digital product and advertising operations, divisions which she will continue to grow in her new role. Beizer was named to Adweek’s Creative 100 list this year.

Lindsay Horrigan will manage subscriptions for Bloomberg Media as global head of consumer marketing and general manager of consumer subscriptions. Horrigan will maintain her role leading Bloomberg’s consumer marketing team.

Both Horrigan and Beizer will continue to report to Havens. Havens will also work closely with Stephen Colvin, who has been named chief commercial officer of Bloomberg Media. Colvin is currently planning a “post-pandemic ad model,” the company said in an internal memo.

Bloomberg Media’s digital offerings represent the company’s “largest audience and revenue platform” and “our most significant channel for advancing Bloomberg’s brand and influence in key markets,” said Justin Smith, CEO of Bloomberg Media Group, in a memo.

Join Adweek and Taboola for In With the New: Driving Discovery in 2021, a live virtual event on Oct. 8, to hear from content leaders and brand marketers on what they've learned in 2020 and how it's informing 2021 plans. Register now.

Rachel Winicov is an intern with Adweek for the summer of 2020 focusing on digital media, ad tech and social media. She is a rising senior at the University of Pennsylvania, where she studies classics. Rachel is from Philadelphia, Pa.