SapientNitro

Mobile vs. Desktop: See Which Medium Wins in 5 Key Comparisons

Mobile's come a long way in recent years as an advertising and marketing category. But what competitive edges does mobile offer as we head into the fourth quarter of 2014?

7 Big Challenges That Threaten Mobile Advertising’s Meteoric Growth

Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done.So we asked industry players: What is mobile's big challenge going forward?

Can Mobile Rule the Ad World?

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared doomed to disappoint.

The Slide That Launched a Thousand Arguments at Cannes

The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar."When I first saw it, it had 'F*** Briefs,' " recalled Nick Law, the global creative chief at R/GA. "And I said, 'Just spell it out.' "

Spike Jonze Reveals His Favorite Ad and How to Stay Creative With Clients Around

CANNES, France—Spike Jonze has made a lot of great commercials over the years. "Crazy Legs" for Levi's. "Hello Tomorrow" for Adidas.

British Airways Expands Its Relationship With BBH

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing.BBH is teaming with Simon Hall and Warren Moore, current owners of London e-commerce consultancy Seven Seconds, to form a joint venture to handle the additional work.

ADT Provides Peace of Mind in New Ads From Arnold

It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad for AT&T Digital Life and now, a new ad for ADT from Arnold.

What Exactly Is Going On at iCrossing?

These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and branded content have become the predominant forms of digital messaging over the last 18 months.

Twitter Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker

Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences.

Genius or Process? How Top Creative Directors Come Up With Great Ideas

It's a bit of a pointless exercise to ask creative people where they get their ideas. (As if they know.) What they can reveal, more reliably, are the processes, environments and strategies that have worked for them as they pursue that mysterious eureka moment.