Mobile vs. Desktop: See Which Medium Wins in 5 Key Comparisons
Performance Marketing
Mobile's come a long way in recent years as an advertising and marketing category. But what competitive edges does mobile offer as we head into the fourth quarter of 2014?
British Airways Expands Its Relationship With BBH
Brand Marketing
Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of [...]
ADT Provides Peace of Mind in New Ads From Arnold
Brand Marketing
It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad [...]
What Exactly Is Going On at iCrossing?
Performance Marketing
These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and [...]
Twitter Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker
Performance Marketing
Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences.
Genius or Process? How Top Creative Directors Come Up With Great Ideas
Brand Marketing
It's a bit of a pointless exercise to ask creative people where they get their ideas. (As if they know.) What they can reveal, more reliably, are the processes, environments [...]