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Mobile's come a long way in recent years as an advertising and marketing category. But what competitive edges does mobile offer as we head into the fourth quarter of 2014?
We asked several marketers to weigh in on advantages that mobile has over desktop advertising and vice versa, and here were their most intriguing responses.
1. Engagement: Advantage Mobile
"It's not even close—mobile drives better results than desktop," said Mitchell Reichgut, CEO of video ads player Jun Group.