What Exactly Is Going On at iCrossing?

Hearst's digital agency is beset by turnover as it expands beyond search

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These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and branded content have become the predominant forms of digital messaging over the last 18 months. Those shops that have successfully developed their full-service muscles while keeping their search functions strong for clients are winning—and continuing to hire and grow.

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