real-time marketing

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have doubts about their affiliations with the world's biggest sporting event.

Why an Out-of-Home Advertising CEO Is Bullish About Digital

Specs Current gig CEO, Clear Channel Outdoor Americas Previous gig Operating partner, Bain Capital Age 46 Why join Clear Channel now?

Brands Should Beware the Legal Hazards of Flirting With Celebs in Social

These days, the rise of social media has produced a gray area for brands, as some unknowingly assume high risk in their pursuit to be topical and clever while attaching themselves to celebrities.

McCann’s Mad Men Tweets Help Lift the Agency’s Mentions by 46%

Since it's been part of the program's storyline from practically the beginning, McCann has been tweeting about Mad Men episodes for years.

Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers

Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26.

10 Trends Shaping the Future of Branded Content

As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's tough to divine what's real and what isn't.

Brands Are Already Hustling to Get in on March Madness

The drama of March Madness didn't take long to settle in. In dramatic upset victories today, the University of Alabama at Birmingham beat Iowa State, and Georgia State shocked Baylor.

GE’s 12-Foot Brisket Smoker Will Turn Out Real-Time Data During SXSW

If there's one thing South by Southwest attendees can't get enough of, it's barbecue—and GE plans to put its own twist on it this year.

How Lay’s Is Adding More Social Zest to Its Popular Flavor-Creation Campaign

Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan.

Here’s How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards.