Brands Should Beware the Legal Hazards of Flirting With Celebs in Social
Brand Marketing
These days, the rise of social media has produced a gray area for brands, as some unknowingly assume high risk in their pursuit to be topical and clever while attaching [...]
How Lay’s Is Adding More Social Zest to Its Popular Flavor-Creation Campaign
Performance Marketing
Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan.
Here’s How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies
Performance Marketing
Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards.
Which Brands Proved Their Social Skills on Twitter During Last Night’s Super Bowl?
Performance Marketing
Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments.
Budweiser Is Tweeting GIFs of Its Super Bowl Puppy in Real Time
Performance Marketing
You're going to see a whole lot of Budweiser's "Lost Dog" during tonight's Super Bowl, especially if you're plugged into Twitter.
Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015
Performance Marketing
Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally.