PRZM Co-founders Discuss How Gen Z Is Reshaping the Luxury Market
Liz Toney and Larry Milstein, co-founders of Gen Z consultancy PRZM, discuss how Gen Z’s interest in luxury goods has created a booming secondhand market.
Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies
Brand Marketing
It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki [...]
Fashion Brands, Long Focused on Excess, Are Finally Waking Up to Sustainability
Brand Marketing
When Yael Aflalo, founder of buzzy fashion retailer Reformation, experienced first-hand the scale of Chinese pollution, she made a decision. Today, her company has a near-religious focus on reducing waste [...]
The Most Important CRM Metric You Might Be Missing
Performance Marketing
Virtually every organization we have worked with in the past year is working on managing, improving or optimizing their relationships with customers. This work falls under the umbrella term “Customer [...]
Creating Luxury Appeal for Any Brand
Performance Marketing
So why do many of us spend $55,000 and more on a luxury car that Consumer Reports says won’t perform as well as a much cheaper brand?
No One Is One-Dimensional
Performance Marketing
If anyone says to your face “You’re one-dimensional,” you would be rightfully offended by such statement. It would almost sound like “You are so simple that I just figured you [...]
As Luxury Brands Embrace Data, Will They Use It Like a Butler or a Stalker?
Brand Marketing
The secret to the luxury dollar today is what consumers do, not what they own. This shift in luxury spending makes brands reconsider their own articulation of value and the [...]
How James Bond Made the Submariner Rolex’s Coolest, Most Recognized Watch
Brand Marketing
One of the classic moments from the James Bond films takes place in the first few minutes of 1964's Goldfinger. Having wiggled out of his wet suit, Sean Connery steps [...]
Jaguar Wants to Be an Attainable Luxury Brand, and It Shows in Its New Model’s Price
Brand Marketing
Jaguar wants to be a carmaker everyone can like, not just villains, and one more people can afford. The brand also wants to move beyond the bad-boy image it's embraced in [...]
The Real Reason Apple Is Crashing the Luxury Party
Brand Marketing
After attending a recent party in Paris, Alber Elbaz, creative director of luxury fashion house Lanvin, was perusing photos of the glitzy affair when he was struck by one particular [...]