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McDonald’s Is Giving Away Its Big Mac Sauce via Livestreams on Facebook, Instagram and Twitter

Performance Marketing

For fast-food lovers, the Big Mac has been a national treasure since McDonald's rolled it out in 1968, and much of the double-burger's success can be attributed to its secret [...]

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As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

Performance Marketing

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and [...]

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Lowe’s Is Using Facebook Live to Unveil Its Black Friday Deals This Weekend

Performance Marketing

Can live video help retailers win the battle known as Black Friday? Lowe's, the do-it-your-self home improvement brand, intends to find out. 

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Twitter Snags Amex and JBL Harman as First Advertisers for Live Original Sports Shows

Performance Marketing

Twitter's monetization efforts just got a boost: The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling [...]

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Facebook Launches a Big Ad Campaign for Facebook Live, With User Videos at the Core

Brand Marketing

Facebook Live is a big, important product for the world's biggest social network. But up to now, many users still don't really know what Live is, or how to use [...]

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Twitter Just Debuted a Way to Make Live Video Look More Professional

Performance Marketing

Do you tend to drop off livestreams when the picture quality seems lacking? Twitter hopes to have a solution for that problem, and it's aimed at viewers and brands alike.