Facebook Launches a Big Ad Campaign for Facebook Live, With User Videos at the Core

Will roll out in two stages, from awareness to tutorials

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Facebook Live is a big, important product for the world's biggest social network. But up to now, many users still don't really know what Live is, or how to use it. Or they might be intimidated by live broadcasting, and reluctant to try it out.

A new international ad campaign launching Monday in the U.S. (and Sunday night in the U.K.) aims to address those issues—and get more and more of its user base aware of, and willing to try, a Facebook Live broadcast.

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