Social Commentary in Authentic Brand Messaging
Performance Marketing
Should brands act, behave and communicate like people? Authenticity must be the measure. The content of any social commentary needs to be driven from the core principles of what the [...]
8 Predictions for Digital Video in 2017
It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek
IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
What the IAB Wants Ad Buyers to Know About Digital Audio
Performance Marketing
When was the last time you listened to an internet radio station or a podcast?
Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016
Performance Marketing
According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase [...]
The IAB and 4A’s Launch an Exam to Gauge Your Digital Media Buying Knowledge
Performance Marketing
As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior [...]