Nielsen Acquiring Arbitron in Bid to Expand Measurement Abilities

Nielsen Holdings has signed an agreement to acquire radio ratings and marketing research firm Arbitron as it seeks to expand its measurement abilities, the company announced today.

MediaMath Gets Into Mobile, Video Game With Tap.Me Buy

Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build. Case in point: MediaMath.

Publicis Buys AR New York

Publicis has acquired a 100 percent stake in luxury advertising agency AR New York, the holding company announced today. Terms of the deal were not disclosed.

Mayer-Era Yahoo Stamps Its First Acquisition

During Yahoo’s quarterly earnings call on Monday, CEO Marissa Mayer said she doesn’t “have any particular acquisitions in mind today.” She wasn’t being entirely candid.

Why Gannett Blinq-ed

Earlier this year, Gannett held its first investors meeting in New York, where company executives focused on local digital marketing services as a critical part of their strategy moving forward. As John A.

Turner Acquires Bleacher Report

The San Francisco-based sports site Bleacher Report has been acquired by the broadcast arm of Turner for an undisclosed amount, according to reports.