Sum of Yahoo’s Acqui-hires Could Be a New Mobile Homepage
Performance Marketing
Yahoo CEO Marissa Mayer has made of point of prioritizing mobile as central to the portal’s future.
Social Firm Unified Picks Up Facebook Analytics Startup PageLever
Performance Marketing
Much as they may have tried, Google and enterprise behemoths Salesforce and
AdMedia: So, Here’s the Deal for 2013
Brand Marketing
Not robust, but healthy with more reasonable prices. That’s how leaders of marketing firms and media outlets view the 2013 marketplace for mergers and acquisitions, in a new poll from [...]
Pinterest’s First Acquisition Is a Recipe Site
Performance Marketing
This may be the year Pinterest gets acquired, but the social scrapbooking site kicked off 2013 with an acquisition of its own, its first in fact. Pinterest has acquired two-year-old [...]
Nielsen Acquiring Arbitron in Bid to Expand Measurement Abilities
Nielsen Holdings has signed an agreement to acquire radio ratings and marketing research firm Arbitron as it seeks to expand its measurement abilities, the company announced today.
MediaMath Gets Into Mobile, Video Game With Tap.Me Buy
Performance Marketing
Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build. [...]